Marketing Materials

Branding Guidelines & Logos

United Way of South Mississippi adheres to strict brand guidelines in accordance with United Way World Wide. These logos are made available to the media, workplace campaign participants, and partner agencies. Only agencies who are funded through United Way may use the logos with their materials. Please review guidelines below before using the logo. United Way of South Mississippi reserves the right to request revisions in printed and online materials when branding guidelines are not followed. 



Please use the following fonts in all materials:

Color palette 
The United Way color palette is comprised of colors used in the United Way logo. Below are the specifications for reproducing the United Way colors in a variety of ways.

United Way

Pantone: 287
C: 100 M: 74 Y:0 K:0
R: 16 G:22 B:127

United Way
Light Blue

 Pantone: 287 at 52%
C: 55 M: 40 Y:0 K:0
R: 124 G:129 B:184

United Way

Pantone: 179
C: 0 M: 85 Y: 89 K:0
R: 254 G:35 B:10

United Way

Pantone: 143
C: 0 M: 34 Y: 86 K:0
R: 255 G:150 B:0

United Way’s expanded color palette

Organization name 

Our preffered name in print is "United Way of South Mississippi." In all written documents, always use the name in its entirety when referring to the organization the first time. After that, all subsequent references in the same document may be used as "United Way." However, if it is absolutely necessary to abbreviate, "UWSM" is acceptable.  


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United Way Worldwide ranked number one in the...
Stephanie Mueller of Gulfport is the winner of United Way of South Mississippi’s $50,000 Nifty 50 raffle.
Mueller’s winning ticket was pulled during the raffle drawing on...
Thirteen businesses are serving as pacesetters for the 2019 giving campaign of United Way of South Mississippi, which uses donor dollars to improve the overall quality of life in its service...
United Way of South Mississippi awarded 11 community impact grants during a presentation ceremony at the Knight Nonprofit Center in Gulfport on Wednesday, July 24.
The Campaign for Grade-Level Reading recently recognized the Gulfport community with the Pacesetter Honors for reporting measurable progress on key indicators of early school success.

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